Instagram's New Grid Layout: What You Need to Know

Instagram has evolved significantly from its original square-only format. Now, the platform supports various aspect ratios to give creators more flexibility in their content presentation.

 

Key Updates for 2025:

  • Portrait Posts: Now supporting up to 4:5 aspect ratio

  • Landscape Posts: Maximum 1.91:1 aspect ratio

  • Square Posts: Traditional 1:1 ratio still available


Why These Changes Matter

These new dimensions offer several advantages:

More creative freedom in content presentation, better alignment with other social media platform. Allow to enhanced storytelling capabilities & improved visual appeal for your feed.

Best Practices for Your Grid

To make the most of these new dimensions:

  • Plan your content mix (alternate between different formats)

  • Consider how posts will look next to each other

  • Use templates to maintain consistency

  • Test different aspect ratios to see what works best for your content

Remember: While these new dimensions offer more flexibility, consistency in your visual style remains key to maintaining a cohesive brand image.

Stay tuned for more updates as we continue to explore how these changes impact content creation and brand storytelling on Instagram!